My cats got one of these in a recent KitNip box, and my boy, Butters, immediately claimed it as his own. He played with it for HOURS every day - just picking it up and tossing it to hear it chirp, over and over again. His other favorite thing to do with it was take it to his water bowl, drop it in, and watch it float before pulling it out and flinging it everywhere again. The repeated "baths" all but killed the chirping mechanism. I luckily found these on petguys.com, and bought 10 more. My Butters will be happy for years to come thanks to this amazing toy!